Are you looking for new ways to jump-start your business in 2016? Trying to figure out why you’re not getting the type of customer response to your product or service that you anticipated? Want to improve your operating systems to get better results?
I hope your answer is, “of course, I do!” Because improving your systems is something you should be doing constantly. Always looking for better ways to serve your clients, better ways to manage your money, better ways to develop employees as leaders, and so on, is one of the hallmarks of entrepreneurship, not to mention just smart business practice.
I suggest that there is one simple construct that will help you do all these things. It’s a mindset, a way of thinking about your business and your customers, that will permeate everything you do and, therefore, every experience your customer (and all your other stakeholders, for that matter) has.
Every customer–every person–has four distinct needs that they are either consciously or, more often, subconsciously seeking to have gratified at all times. These needs are visual, emotional, functional, and financial. In order to